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Logo Redesign Challenge Submission From Tamara Hanks, Hanks Design

This logo design submission comes from Tacoma designer, Tamara Hanks. Tamara has been in the graphic design industry since the early 1990s. She founded Hanks Design in 2001. This logo was designed around 15 years ago.

“I thought this would be a fun makeover to do as the logo was fairly complex and it would be a challenge to simplify it — making it a more symbolic logo than an illustrative one.

“I wanted to really change it up in color as well. The ‘A’ for Armstrong doubles as a walker. The idea of ‘care’ jumped out and the word love seemed to be almost synonymous. So, a heart was used to represent what we all want for our loved ones who need a little extra care.

“It was a fun challenge and I love the new clean lines. It’s a fun exercise to go back to the past and use new ideas to represent the same ideas.”

Tamara, we think this is a thoughtfully clever redesign!

Original design

Armstrong Home Care and Respite Services original logo design by Tamara, Hanks Design

Armstrong Home Care and Respite Services original logo design by Tamara, Hanks Design

 

Redesign

Armstrong Home Care and Respite Services logo redesign by Tamara, Hanks Design

Armstrong Home Care and Respite Services logo redesign by Tamara, Hanks Design

Armstrong Home Care and Respite Services redesigned branded business documents by Tamara, Hanks Design

Armstrong Home Care and Respite Services redesigned branded business documents by Tamara, Hanks Design