Sins of Genericide: Death of Women and Brands
Following trends is okay if you are on the leading edge. As soon as the masses jump on board, you need to bail.
Entries by Rhonda Negard
Old Bank & Lessons on Relationships
Lessons learned from an old bank for modern business on the value of relationships I, Rhonda Negard (Fat Dog Creatives) grew up not far from the small town of Oakwood, TX. While it was never a bustling metropolis, Oakwood did experience success in the pre-WWI thanks to its stop along the railroad, proximity to the […]
Pilot Flight Plan: Q1
5-Week Supercharged Virtual Co-Working and Accountability | Every Monday from Jan. 29−Feb. 26, 9:15 a.m. for 30 minutes
Q1 FUEL: Motivation, Organization, Planning, Accountability
Logo Redesign Challenge Submission From Tamara Hanks, Hanks Design
This logo design submission comes from Tacoma designer, Tamara Hanks. Tamara has been in the graphic design industry since the early 1990s. She founded Hanks Design in 2001. This logo was designed around 15 years ago. “I thought this would be a fun makeover to do as the logo was fairly complex and it would […]
Logo Redesign Challenge Submission From Rhonda Negard, Fat Dog Creatives
By Rhonda Negard Rhonda Negard has been a graphic design er for more than twenty years. Fat Dog Creatives is her business where she showcases her design work. The original logo made almost 20 years ago was more of an adorable jailbird character (illustrated by Billy Holmes) with disjointed typography in a circle placed rather […]
Logo Design Challenge
Want to play along? Participate in this logo design challenge and see what other designers create. The goal of this challenge is to promote you, show off your talent, and demonstrate your growth. Your work on the project will be featured in a blog post with a backlink to your site on this web site and […]
Simplicity and Perceived Value
Ben Burns, Digital Director at Blind, said in a recent podcast, “The simplicity of a logo creates higher perceived value.” Simplicity is always the goal. Therefore, not only is the logo itself perceived at a higher value, the entire brand can be elevated by supportive and consistent design directed by the logo and the brand designer. […]
Negotiation Stress
Negotiation Stress? September 19 @ 5:30 pm – 7:30 pm – Free This round table discussion is a follow-up on the topic discussed in May. Learn how to apply techniques to make negotiations easier and you more confident. Featuring Deborah Olive and Jim BilBao Register Now! Deborah Olive works with clients to leverage the power of neuroscience, positive […]
Union Club, Part 2
Coffee Bar On June 8 we met with Community Manager Lynda Lopez (and Bailey Farrer) at Union Club, a historic building in downtown Tacoma, to discuss this new, charming, and unique space. On July 21 CAT held its first event in the space, and it was a huge success. (253) 304-8415 info@unionclubtacoma.com 539 Broadway Tacoma, WA […]
Minuteman Press’s Keith Besherse Talks About Binding Options
Binding is often taken for granted and not given enough consideration, even from professional book publishers. (We’ll get into that in an upcoming interview.) Saddle stitching isn’t appropriate for a 200 page book. Likewise, perfect binding isn’t ideal for a 4 page book. There are other options too, like comb, wire, spiral, and channel binding. […]
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