Entries by admin

Simplicity and Perceived Value

Ben Burns, Digital Director at Blind, said in a recent podcast, “The simplicity of a logo creates higher perceived value.” Simplicity is always the goal. Therefore, not only is the logo itself perceived at a higher value, the entire brand can be elevated by supportive and consistent design directed by the logo and the brand designer. […]

Negotiation Stress

Negotiation Stress? September 19 @ 5:30 pm – 7:30 pm – Free This round table discussion is a follow-up on the topic discussed in May. Learn how to apply techniques to make negotiations easier and you more confident. Featuring Deborah Olive and Jim BilBao Register Now!   Deborah Olive works with clients to leverage the power of neuroscience, positive […]

Union Club, Part 2

Coffee Bar On June 8 we met with Community Manager Lynda Lopez (and Bailey Farrer) at Union Club, a historic building in downtown Tacoma, to discuss this new, charming, and unique space. On July 21 CAT held its first event in the space, and it was a huge success. ​(253) 304-8415 ​info@unionclubtacoma.com 539 Broadway Tacoma, WA […]

Minuteman Press’s Keith Besherse Talks About Binding Options

Binding is often taken for granted and not given enough consideration, even from professional book publishers. (We’ll get into that in an upcoming interview.) Saddle stitching isn’t appropriate for a 200 page book. Likewise, perfect binding isn’t ideal for a 4 page book. There are other options too, like comb, wire, spiral, and channel binding. […]

Round Table Discussion on Value-Based and Other Pricing Models

Round Table Discussion on Value-Based and Other Pricing Models Registration info will be shared soon. We give those who’ve attended events previously time to claim their spots first, as well as time for the Union Club members to register early. The Union Club is hosting us again. Seating is limited. Join other creatives to discuss […]

Union Club, a Co-working and Event Space

The Union Club’s community space is ideal for the creative and entrepreneurial communities in Tacoma. The studio space, co-working space for artists and entrepreneurs, office space, galleries and an event hall fit within a 15,000 square foot historical building in downtown.

Bad Design Kills

Not everyone understands what design is or the many different types of design. From directional signs at a conference to the road signs in cities, we rely on and trust that signs will help direct us where we need to go, even in this age of GPS. Even a GPS can’t eliminate confusion or getting lost.